May 02, 2023 - 6 min reading time

Why choose QR codes at events?

For event organizers, the QR code is the future. In addition to online payments, access control and program display, it offers many other benefits.

Dancing with wheelchair in audience at Defqon Festival

QR code for entrepreneurs

Technology never stands still and neither do event organizers. Today, the QR code at events can serve multiple functions. Our society is becoming more and more connected with mobile devices and apps. Think for example of online registration, access control or viewing the program. But did you know that QR ordering has many more benefits for event organizers? Find out in this article why implementing QR codes in your event is the future.

A digital menu by qr code on the table

QR code at events: minimize contact moments

One of the benefits of using QR codes at events such as festivals is that you can minimize the contact moment between visitors and staff for ordering drinks and snacks. By implementing QR codes, visitors can place their own orders by simply scanning the code and accessing the menu. This means shorter lines at the cash register, fewer physical menus and fewer direct interactions, increasing efficiency. It also makes for faster and easier service, as visitors can quickly place their orders without waiting for staff.

Smart solution to staff shortage

It is no secret that many organizers are currently facing a shortage of staff. Fortunately, QR ordering offers a solution to this problem. In fact, this system allows visitors' needs to be met quickly and efficiently without the need for additional staff. Visitors can place their own orders using a QR code, without the need for staff to be involved. This eases the workload for staff and promotes social interaction between visitors and staff, both upon arrival, during the event and during service.

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Simplify the process

A QR code can also be used for ordering food and drinks during events and festivals. Place a code on your website, social media or even in your advertisements and visitors can easily scan the code to place their order directly. This means fewer queues and reduces the risk of errors. It's also more efficient for organizers, as they spend less time taking orders and can instead focus on providing a great experience for visitors.

The power of knowledge: Improve visitor experience with additional information

In addition to practical information, QR codes can also be used to share out-of-the-box content, such as about the history of the event or interesting facts about the artists or activities. This information can be shared with visitors before, during or after the event and can increase their engagement and make them enjoy the story behind the event more.

A decorative photo of a terrace

Choose QR code on location

The event and festival industry is all about a smooth experience and quality. Using QR codes during the event maximizes the benefits of both aspects. Visitors no longer have to stand in line or search for program booklets. With a simple scan, they can instantly access the program and information about activities. This minimizes waiting times and provides more opportunity to enjoy the festivities and atmosphere during the event.

  • Quickly and easily process cashless payments;
  • Useful for visitors to check in or access services;
  • Ability to reduce potential queues and wait times;
  • Streamlined and efficient way to conduct transactions;
  • Accessibility because they can be used via mobile devices.

Understanding golden formula: Hospitality Harvesters

By using QR codes to track visitors, you can gain insight into which items from the menu are popular and which areas of the location are most visited. This gives the business owner the insights needed to suggest changes to the offerings or environment. It also makes it possible to offer customer-focused services, such as collecting feedback on visitors' experiences.

Someone pays cashless with their phone

Event without a QR code? Choose innovation!

The world does not stand still, and that is certainly true for festival and events as well. Transform your event without QR codes to the next level of innovation by switching to a QR code-driven environment and create a seamless visitor experience. It is not only easier and more efficient for visitors, but also for organizers. QR codes make it possible to promote special offers, offer extras and increase engagement. With minimal effort, you can use QR codes to drive visitor behavior, which can contribute to improved results and the overall event experience.

Transform your event with QR code via Sjef

Whether you want to take advantage of minimizing contact moments, providing information, or increasing sales, QR codes are definitely worth considering. As a business owner, it certainly pays to increase the visibility of QR codes, which can help grow your business.

Are you curious about the benefits of a QR code or need advice? Feel free to contact us and find out how we can help you!

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