New norm in the hospitality industry: why digital menus are indispensable

"84% of smartphone users have scanned a QR code at least once."

In de afgelopen jaren heeft vooral de horeca met de opkomst van QR-code menukaarten een grote sprong vooruit gemaakt op het gebied van innovatie. Nieuwe ontwikkelingen volgen elkaar in rap tempo op en mobiele betaalterminals zijn tegenwoordig niet meer weg te denken op terrassen. Kassa’s worden vervangen door POS-tablets en zelfbedieningskassa’s zijn in opkomst. Wat helemaal interessant is, is de toename van digitale menukaarten via QR-codes. Dat zie je tegenwoordig niet alleen meer bij all-you-can-eat restaurants, maar ook in de traditionele cafés en restaurants. Blijf lezen om te ontdekken hoe digitale menu’s in restaurants de manier waarop we fantastische klantbelevingen creëren compleet kunnen veranderen!

How does QR code menu card work?

No more hassle with paper menus and unclear handwriting, because with a QR code you scan the menu on your smartphone within seconds. A QR code menu not only gives you an overview of the dishes, but also allows you to directly and easily place and pay for your order. Enjoy an ultimate user experience that is not only quick and easy, but also very modern.

Verkort wachttijden en verhoog de omzet tot wel 30% met de toevoeging van QR-bestellingen voor de horeca. Ideaal voor het opvangen van personeelstekorten met een naadloze bestelervaring op jouw POS-systeem.

This is how it works for entrepreneurs:

1. Implement: Add a QR code ordering system to your hospitality business. Place the unique QR codes on tables, the counter or other visible places. Make sure the QR codes are easy for your guests to scan.
2. Scan & Order: By simply scanning the QR code with their smartphone, guests are taken directly to the digital menu. Make sure this menu is clear and user-friendly. Guests can easily browse through the various dishes and drinks, view detailed information and make their selection.
3. Betaling & bevestiging: Na het plaatsen van hun bestelling kunnen gasten veilig en gemakkelijk betalen via de QR-code bestelapp. Biedt verschillende betalingsmogelijkheden aan, zoals creditcard, mobiele betaling of digitale portemonnee. Zodra de betaling is voltooid, ontvangen de gasten een bevestiging van hun bestelling.

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• What is a POS?
• Waarom kiezen voor QR-codes op een event?
• Overstappen naar cashless betalen

The benefits of digital menus

The rise of digital menus cannot be missed in the hospitality industry. And rightly so, because it saves time and money. By simply ordering from your own phone, an extra portion of fries or drink is served to your table in no time. As a result, orders are prepared and served faster, freeing up more tables. The result: a substantial boost in sales. In addition, the customer does not have to seek contact with the service, so no time is lost in eye contact, waving or waiting for a waiter to walk around. This ensures a streamlined process and a satisfied customer. We've written out the biggest benefits below:

Higher sales per table 

Integrating QR codes into your hospitality business offers new opportunities for smart upselling and cross-selling. Think of matching drinks with a dish or an extra portion of bitterballen with drinks. And by cleverly arranging the menu, even a less well-sold product can be put back in the spotlight and ultimately generate more sales. But perhaps the biggest advantage is that guests no longer have to wait for service when placing an order. Through the QR code, they can access the digital menu in no time, leading to efficiency and increased sales. So the digital butler makes things a lot easier for the hospitality entrepreneur!

More efficient procurement and better customer insight

Using an online menu via QR code not only gives you flexibility in customizing your menu, but also in responding to your customers' needs and changes in the market. By better understanding the popularity of your dishes, you buy more efficiently and can play with the order on your menu. In addition, the online menu offers the ability to upsell and cross-sell snacks, and to offer promotions that are available online until supplies last. Guests can also checkout online and provide feedback through the system, which in turn provides insight into the guest experience.

Optimize convenience and save costs

Providing your menu online has several advantages, all of which lead to cost savings. Not only does it eliminate printing costs and eliminate the hassle of changing and printing, it also saves on tasks for staff. After all, guests can easily view the menu via a QR code, which means you may need fewer staff. The staff that stay will also then have more time and attention to hospitality, which quickly leads to better guest satisfaction.

What do you need for a digital menu?

To create a digital restaurant menu, several things are important

• A well-functioning POS (Point of Sale) system is one of the most important elements. Sjef offers an excellent system designed specifically for the hospitality industry.
• In addition to the POS system, other elements are needed to make the digital menu a success, such as a comprehensive menu, professional photos and an easy-to-use interface.
• All of these components come together to optimize a digital restaurant menu to enhance the guest experience.

QR code menu via Sjef

The hospitality industry has completely changed in recent years thanks to the emergence of digital menus via QR codes. And the possibilities just keep growing. Mobile payment terminals and POS tablets are just the beginning of this revolutionary technology. With Sjef at your side, together we can pave the way to this promising future. So let's take the leap and move your hospitality business forward with the latest developments in the industry!